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Illustrated cover image for the “Intuit 2026 Life-ing Report” featuring blue text inside a cloud graphic on a light blue background, surrounded by cartoon-style flying dollar bills, gold coins, and clouds.

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Owner, Lynette, poses inside her Pennsylvania-based snack business, Nutz About Popcorn

Lynette is turning handcrafted popcorn into moments of joy 

Ken and Jeanette posing outside their business, La Bodega

How La Bodega grew from a campus café into a neighborhood anchor 

E Mackey, creator of Blvck Spades, sitting for a business headshot, portrait-style photo

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Audra, owner of BeautiFitStrong, poses inside the gym business she built with the support of Intuit IDEAS program

Audra is building a fitness space where women can get stronger in every way

Binta, owner of withBee Afro-Caribbean restaurant posing in the kitchen while cooking

Food, culture, and community: how Binta built withBee