The following is adapted from opening remarks at Intuit Connect ON on June 23, 2026.
To predict the future, we must create it. And you are the x-factor. The work you do every day fuels the financial prosperity of consumers and businesses. That means your success in the era of AI is our top priority.
The Moment We Are In
What we are experiencing is a revolution, not an evolution. You know this firsthand, and so do your clients. The pace of AI innovation is relentless, and most days it’s genuinely hard to tell what’s real and what’s just noise. At the same time, your clients expect much more from you, and they expect it faster than ever.
And underneath it all is a bigger question, the one I hear in nearly every conversation I have: how do I reinvent myself and my firm for this new world?
What I Have Learned From You
I spend a lot of my time meeting with accounting professionals and businesses around the world to deeply understand your goals, vision, and challenges. Those conversations help us stay grounded in what matters most to you and what we need to do to fuel your success.
Every conversation came down to one thing. You need a partner you can trust to help you reinvent what a firm of the future must look like, and to navigate this moment with confidence.
I would break down my learnings into three buckets.
The first is technology. With a shrinking talent pool and rising client expectations, you want to automate the costly, routine work that eats up your day, to drive efficiency and improve your profitability. You want an intelligent platform that you can trust to do the work, help you make decisions with confidence, while always keeping you in control. And you’re already leaning in. Over 80% of you are experimenting with how to put AI to work across your firm.
The second is growing your firm. You want to scale your impact. That means delivering more distinctive client services, strengthening relationships, and creating new opportunities to grow your practice through high-value advisory work. Most of you see AI as much more than automation. You see it as a way to expand your advisory work so your clients can’t imagine a world without you.
And third, it’s all about people. You need a partner who can help train and certify your team in the era of AI, transforming them into a competitive advantage for your firm.
What Are We Doing About It: Three Strategic Decisions
Here’s we’re doing to be the trusted partner you can count on to fuel your success and help you reinvent your firm, so every client you serve can’t imagine a world without you.
We have made three decisions.
1. You Are a Customer, Not a Channel
For many years, accountants have primarily been an important partner channel to reach businesses. That changes now.
We will serve you as a customer. That may sound subtle, but it changes everything for us. It changes how we expand our platform to power your success. And it changes how we invest in your growth.
Everyone at Intuit is energized by the opportunity this creates for us to build an even stronger partnership with you.
2. You Are the Human Intelligence
We believe that AI plus HI, Human Intelligence, is the winning combination. In our category, people make high-stakes financial decisions where accuracy, compliance, security, and privacy matter. The smallest mistake could be costly.
And that’s where you come in. Our second decision is that “you are human intelligence” on our platform.
When a business chooses an accountant, we want that accountant at the center of the relationship. Our role is to help strengthen that relationship.
What does this mean in practice? Going forward, Intuit experts will focus on onboarding new customers, ensuring they are set up to use all available services like payments, bill pay, and workforce solutions, and that they’re getting the full benefits of the platform. We are here to be your partner, not compete with you. And we are taking it one giant step further.
We acquire thousands of new customers every week. Fueling their success matters deeply because behind every entrepreneur is a person pursuing a dream, supporting a family, creating jobs, and contributing to their community.
Our platform and AI-powered Intuit experts will focus on getting all new customers to realize the benefits of the platform, and depending on the tier of the new ProPartner program you fall into, we will connect new clients to your firm to fuel your growth.
We view this as a significant decision to shape the future together and power the financial prosperity of customers.
3. We Will Invest in Your Growth
Third decision. We are all in to invest in your growth. We invest billions of dollars every year in data, AI, and the capabilities that power our platform. Very few have the wherewithal to invest at these levels.
We have been putting that investment to work for you. We have built an AI-Driven Expert Platform, a unified system of intelligence that automates routine work, unlocks deep insights, strengthens relationships with your clients, and creates more capacity for advisory services that sets your firm apart.
This single unified intelligent platform fuels both sides of the network, serving you and your clients. For you, this intelligent platform is the Intuit Accountant Suite, where you do all your work and manage all your clients — an agnostic, AI-native platform that fuels your top-line growth and profitability through automation and insights, all in one place.
Data, security, and compliance. It starts with data. 40 years of it, with the highest standards for security, privacy, accuracy, and compliance. This is very rich data: years of insights across trades, professional services, construction, manufacturing, and more. Ten million customers, with 625,000 attributes per business.
This is the foundation of everything we build. It ignites our ability to innovate and deliver experiences that are personalized, compliant, accurate, and secure for your customers and ours.
Trusted AI. On top of that data are AI models trained for the work you actually do — domain-specific models purpose-built for accounting, tax, payments, cash flow, and the day-to-day work of running and advising businesses.
Powering those models is the combination of AI and Intuit experts, working as one. The AI handles the volume, the categorization, the reconciliation, the monitoring that never sleeps. And working alongside that AI are real experts, making sure the benefits of the platform are delivered with accuracy and confidence, which also continuously helps improve our AI models at scale.
The intelligence layer. All of this is orchestrated by the intelligence layer that powers our entire platform. Think of it as a brilliant control tower for you and your clients.
It sees across the entire business. And because it’s powered by rich data, our domain-specific models, and longitudinal behaviors and insights drawn from 10 million businesses, it can spot risks and opportunities that would otherwise be difficult to see.
It doesn’t just tell you what happened. It helps you understand what’s happening now, what’s likely to happen next, and the actions it can take on your behalf. Even more powerful, it will feel like a brilliant team you can debate with — one you can ask for deeper analysis that gives you intelligent, domain-specific insights about construction, wealth management, professional services, manufacturing, and more.
For a business owner, it means understanding profitability, forecasting cash flow, or identifying opportunities to improve margins. For you, it means seeing across an entire portfolio of clients, surfacing advisory opportunities, identifying risks earlier, and even creating custom agents to solve your clients’ industry-specific needs.
Through all of it, you stay in control with full visibility into the work being done. And the final decision is always yours.
A unified platform. This intelligence layer comes to life where you work. For your firm, it’s Intuit Accountant Suite. It’s one place to see across all your clients, not one client at a time, to close books faster, get timely insights, and expand advisory services.
Intuit Accountant Suite is built as an agnostic intelligence layer, bringing together insights across QuickBooks, Intuit Enterprise Suite, and soon other financial management and tax apps your clients depend on.
For your clients, that same intelligence lives in QuickBooks and Intuit Enterprise Suite — automatically creating invoices, continuously keeping books up to date, with human-verified AI handling categorization and reconciliation in the background. The platform also provides trusted insights into cash flow, profitability, and upcoming financial obligations so you and your clients can plan ahead.
One layer of intelligence, powering both sides of the relationship. This is the power of a unified platform where businesses and accountants achieve success, together.
Transition to Deep Dives
We are living through one of the most important moments this community has ever seen. As mentioned earlier, to predict the future, we must create it.
And I believe that the future of this profession will not be defined by technology alone. You are the x-factor. You are the human intelligence.
And the businesses you serve will need you more than ever.
Moving Forward
I shared three important decisions we have made as a company: first, you are our customer, not a channel; second, you are the human intelligence for your clients; and third, we are investing billions of dollars every year in your growth.
You’ve seen how those decisions are taking shape through our unified platform that serves as a system of intelligence for you and your clients.
But this is only the beginning. The opportunities ahead are enormous.
The pace of change will continue to accelerate. New technologies will emerge. Client expectations will continue to evolve. And through it all, our commitment remains the same: we will be the partner you can count on.
Thank you for your partnership, your feedback, and the trust you place in us. You have shaped many of the decisions and innovations we shared today.
We can’t wait to celebrate your success and continue to do everything in our power to help you achieve your aspirations and ambitions.