Intuit Aligns TurboTax and Credit Karma to Create Seamless End-to-end Consumer Experiences

To significantly accelerate creating seamless, end-to-end consumer experiences that customers benefit from year-round, Intuit is more closely aligning TurboTax and Credit Karma under Mark Notarainni, executive vice president and general manager of the Consumer Group.

Joe Kauffman, currently President of Credit Karma, has been named CEO of Credit Karma, effective August 1, 2024. Joe has been part of the Credit Karma leadership team for the last nine years. He has led Credit Karma’s US and international business units, including credit cards, loans, and insurance. He was also responsible for driving the adoption of the business’s proprietary Lightbox technology and establishing Karma Guarantee and Karma Drive.

In addition, Ken Lin, Founder of Credit Karma, will retire from Intuit around the end of this calendar year and will be shifting his time toward helping others, including entrepreneurs. “Ken has built an incredible business and an outstanding team, and his passion for our shared mission is truly inspiring,” said Sasan Goodarzi, CEO of Intuit. “I can’t thank Ken enough for his friendship, leadership, and impact across Intuit.” 

With TurboTax and Credit Karma, Intuit continues to focus on helping individuals build credit, save more to make ends meet, get their largest tax refund, pay off debt, and receive personalized suggestions on how to grow their money every day—in service to its mission of powering prosperity.