News Intuit To Debut Two New Ads in Football’s Biggest Game We are excited to share that Intuit it will debut two new ads during football’s Big Game on February 4, 2018. Intuit will release a 15-second spot to mark the launch the company’s first ever corporate brand campaign, while TurboTax will make its fifth consecutive appearance with a 60-second spot also airing during the game. “46 Written by Intuit Blog Team Published Jan 8, 2018 - [Updated Nov 9, 2022] 1 min read We are excited to share that Intuit it will debut two new ads during football’s Big Game on February 4, 2018. Intuit will release a 15-second spot to mark the launch the company’s first ever corporate brand campaign, while TurboTax will make its fifth consecutive appearance with a 60-second spot also airing during the game. “46 million people worldwide use Intuit products, but only a small portion of them know the brands they love and trust are all part of the Intuit family. We’re excited to introduce the Intuit brand during one of the most anticipated, most watched events of the year,” said Lucas Watson, chief marketing and sales officer at Intuit. “The Big Game is during a time when finances are top of mind for consumers and those who work for themselves. For the first time, we will demonstrate the benefits of our product ecosystem working together to power prosperity for millions around the world.” The Intuit brand ad will introduce two characters who are featured prominently in the company’s new brand campaign highlighting how Intuit helps power prosperity for consumers and those who work for themselves. Using the company’s unique set of product and services, the campaign will demonstrate how Intuit helps its customers’ save time, make more money and be confident in their financial lives. Created by Phenomenon and Oscar-winning Passion Animation Studios, the ad is a playful nod to saving time, because time is money. For the fifth year in a row, an Intuit TurboTax® brand ad will air during the Big Game. The ad was created in partnership with independent advertising agency Wieden+Kennedy, based in Portland, Oregon. Previous Post Thank You! Employee Reviews Bring Intuit Ten Awards Next Post Using Artificial Intelligence to Lessen Work and Drudgery: How We… Written by Intuit Blog Team More from Intuit Blog Team Browse Related Articles Life at Intuit Customize your career journey at Intuit News Intuit Releases First Supplier Diversity Economic Impact Report Customer Stories Atlanta chef crafts a culture of respect Diversity, Equity and Inclusion Inclusive by Design: our approach to accessible product development Taxpayer Empowerment Intuit reinforces its commitment to fighting for taxpayers’ rights Innovative Thinking Becoming an entrepreneur: what diverse founders need to know Global Stories A community for technologists, by technologists Life at Intuit Building Inclusion: the bright side of mental health Innovative Thinking Scaling the Adopt a Small Business program Social Responsibility Providing technology to empower students