News

It’s a brand new day for Intuit!

We’re thrilled to unveil our new Intuit logo, which represents our evolved Intuit identity. We’ve made significant advancements over the last few years to become a global financial technology platform company that truly powers prosperity for the people and communities we serve,” says Lara Balazs, Intuit EVP, chief marketing officer and general manager, Strategic Partner

Written by Intuit Blog team
Modified Nov 17, 2022
1 min read

We’re thrilled to unveil our new Intuit logo, which represents our evolved Intuit identity.

We’ve made significant advancements over the last few years to become a global financial technology platform company that truly powers prosperity for the people and communities we serve,” says Lara Balazs, Intuit EVP, chief marketing officer and general manager, Strategic Partner Group. “We’ve added Credit Karma and Mailchimp to the platform, welcomed millions of new customers, prepared students for today’s jobs and created thousands of new jobs, all with the goal to solve the biggest challenges facing our customers and communities.”

It’s time our identity reflects what we’re able to deliver for our customers every day.

Our refreshed identity will be expressed through a new Intuit logo, a refreshed core blue color, an evolved visual identity system, and an updated display of our cornerstone brands together with the Intuit brand.

The next chapter in our company’s history starts today as we begin rolling out our new brand identity to our employees and customers around the world.