Intuit Prosperity Accelerator: Toronto

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Now accepting applications for the 2023 cohort.

The Intuit Prosperity Accelerator™: Toronto, powered by Highline Beta is an equity-free challenge-based program focused on advancing financial prosperity.

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Key Dates 2022-2023


November 14, 2022

Applications Open

January 13, 2023

Applications Close

February 23, 2023

Program Start Date

June 2023

Demo Day

Program Outline

Startups will be selected from Toronto’s burgeoning tech ecosystem and will have access to a corporate and investor mentorship network and dedicated coaching.


  1. Dedicated to supporting tech startups to advance innovation and fundability, while solving financial prosperity challenges in Canada
  2. Four (4) months of hybrid (in-person and virtual) programming
  3. Tailored content and dedicated coaching to help grow your business by using Intuit’s customer-centric Design for Delight (D4D) methodology
  4. Access to a large variety of expertise through subject matter experts, business mentors and a vibrant alumni startup community
  5. Opportunity for follow-on investment from Highline Beta

Program Outline

Startups will be selected from Toronto’s burgeoning tech ecosystem and will have access to a corporate and investor mentorship network and dedicated coaching.


  1. Dedicated to supporting tech startups to advance innovation and fundability, while solving financial prosperity challenges in Canada
  2. Four (4) months of hybrid (in-person and virtual) programming
  3. Tailored content and dedicated coaching to help grow your business by using Intuit’s customer-centric Design for Delight (D4D) methodology
  4. Access to a large variety of expertise through subject matter experts, business mentors and a vibrant alumni startup community
  5. Opportunity for follow-on investment from Highline Beta

The 2023 Cohort Challenges

The Intuit Prosperity Accelerator™: Toronto is a 4-month program designed to support GTA tech startups in their efforts to advance innovation and improve the financial prosperity of Canadian consumers and small businesses.


Consumers

Mortgage & Rent Costs

Help Canadians adapt to an elevated interest rate environment

Rising interest rates are quickly increasing the cost of living and financial-related stress of Canadians.

  • Assist in finding affordable mortgages with the highly competitive rates
  • Assist in offering affordable rentals or homes
  • Assist in accessing alternative mortgage / property buying approaches – e.g. rent to own programs, co-ownership models, distributorship ownership models, etc.
Savings & Investment

Help Canadians better manage savings and investment

50% of Canadians are concerned about their finances – from funding retirement, building a rainy day fund, or saving for a major purchase.

  • Reduce expenses by accessing better prices for utilities, gas, food and everyday expenditures
  • Provide accessible, individualized and automated savings plans
  • Provide access to financial literacy programs
Debt & Income Stability

Empower Canadians to become debt-free faster

Under the current economic backdrop, nearly half of Canadians are concerned about the stability of their income and being able to pay off their debt.

  • Assist with providing proactive and affordable repayment plans
  • Find insurance solutions that mitigate employment loss
  • Support transition from unemployment to self-employment or small business ownership

Small Businesses and Self-Employed Individuals

Rising Cost of Goods

Help small businesses manage disruption and rising costs

Under the current economic backdrop, nearly half of Canadians are concerned about the stability of their income and being able to pay off their debt.

  • Assist with providing proactive and affordable repayment plans
  • Find insurance solutions that mitigate employment loss
  • Support transition from unemployment to self-employment or small business ownership
Attracting & Retaining Labor

Help small businesses win the war for talent

50% of Canadian small businesses have limited growth opportunities due to challenges with attracting, hiring and retaining a skilled workforce.

  • Distribute employee incentivisation programs and benefits or introduce new ways for employees to get paid
  • Deliver training and tools to enable small businesses to develop best in class cultures
Juggling Multiple Businesses

Help self-employed Canadians manage multiple businesses

Since the onset of COVID-19, many self-employed Canadians have been running multiple businesses or selling across multiple customer channels.

  • Provide productivity and tools for multi-business management, freelancers and gig workers.
  • Provide simplified and highly available access to professional advice

You are being directed to a third party site which is not an Intuit site. The services offered, terms of the services, privacy policy and data security practices will be as provided by this third party and not by Intuit. We encourage you to review them thoroughly. Please refer to the program Terms and Conditions.

Applicant Criteria

We are looking for applications from high-potential seed-stage tech startups located in the Greater Toronto Area who have solutions in market. Applications from pre-seed or later-stage companies will also be considered based on alignment with program challenges.

Employees posing for photo

Success Criteria

  1. Seed-stage startup with a product in market (but also open to earlier and later stage companies)
  2. Open to Canadian startups (preferably within the GTA region, who can easily benefit from regular in-person programming in Toronto)
  3. Cross-functional team with in-house technological capabilities
  4. Driven, coachable, and collaborative leadership team that is ‘customer-obsessed’
  5. Alignment with Intuit’s mission and values
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Why startups love the Intuit Prosperity Accelerator

Employee Story 1

We were able to achieve in a few months what otherwise would have taken years.

Blaine Bertsch CEO at Dryrun
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For a small team of five to work with a cornerstone of technology like Intuit is a dream come true.

Daniel Dietzel CEO at Aphrodite
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This program gave us access to an experimentation platform that 10x our go-to-market from ideation to customer acquisition.

JD Rocheteau Co-founder & CEO at Quotemachine
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The Innovation Catalysts are phenomenal at applying the Design for Delight process to help us make our product the best that it can be.

Zeze Peters Founder & CEO at Beam.city

Quotes from Alumni

About Intuit

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. Serving more than 100 million customers worldwide with TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Learn more about Intuit

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About Highline Beta

Highline Beta is an accelerator builder-operator and venture capital firm focused on corporate innovation. We work with fortune 1000 companies to build new business models inside and outside their organization to unlock new areas of growth, and we work with and invest in remarkable startup founders who are building truly transformative ventures that positively impact industries across the globe. Highline Beta is Intuit’s partner in the Intuit Prosperity Accelerator. Highline Beta designs, executes and oversees the program, as well as advises on the selection of startups to participate.

Learn more about Highlight Beta

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