Our Values: Integrity, Passion, Respect

Dedicated to exceptional results – in the workplace and through global community outreach programs.


Our Values


It starts with caring and giving back.


Integrity without compromise.


A passion for what we do.


A bold approach to delivering awesome products that drive amazing results.


These values are central to our culture. They’ve been our guiding star since our founding in 1983. They’ve allowed us to thrive through our many transformations—from the desktop to the Web, mobile devices, and now to the cloud. They make us what we are today: a dynamic global firm serving ~50 million customers.

“Over 30 years, the spirit of our Values has endured, while the words have been appropriately refreshed along the way to ensure they remain contemporary and relevant for the future. They remain the heartbeat and spirit that is the Intuit DNA, written in language that reflects the next chapter in our journey.”



Brad Smith, President
and CEO

Our values underpin a culture that attracts the world’s top talent. We empower employees to bring their whole selves to work and to do the best work of their lives. Going the extra mile—and then some—is in our DNA. We practice outstanding corporate citizenship through sustainable business practices and employee-driven philanthropy, to help those who need it most. These values will continue to guide our pursuit of powering prosperity around the world.