News

Intuit Acquires Data Analytics Startup Origami Logic To Accelerate Platform

We’ve signed an agreement to acquire Origami Logic, a company that will enhance the infrastructure and team already working on organizing, understanding and using data to help customers manage their finances with more confidence, ease and convenience.

Written by Marianna Tessel
Modified Nov 29, 2022
2 min read

This year, we’ve declared several technology initiatives to help us achieve our bold and aspirational goal to become an AI-driven expert platform. This is an exciting next chapter in our transformational journey, as we look to uncover key insights to help our customers better manage their finances and their lives. A critical component of our success is rich, clean data that will allow us to unlock the power of technology for our customers through smarter products, improved anti-fraud and risk, enhanced customer care, and faster developer operations.

I’m excited to share that we just announced that we’ve signed an agreement to acquire Origami Logic, a company that will enhance the infrastructure and team already working on organizing, understanding and using data to help customers manage their finances with more confidence, ease and convenience.

Origami Logic is known for its data platform that has traditionally been applied to marketing use cases. But why would Intuit acquire a MarTech company? While it’s a surprising choice on the surface, for a technologist, the answer is simple. The massive task of collecting, refining, organizing and analyzing high volumes of data and turning that information into usable insights is a problem that is not unique to marketing – it’s a universal challenge.

As a CTO, I was fascinated by how they solved this data problem and began thinking about broader applications for the platform they had created. How can we look at what they built today, and apply it to the products of the future? What are the transferable skills and tools that we can leverage as we embark on our next transformation?

Initially, Origami set out to leverage AI/ML to draw insights from an increasingly fragmented digital marketing landscape. Early in the endeavor, Origami impressively came to the realization that an important precursor to effectively leveraging AI/ML was the ability to gather data from multiple sources and synchronize it into an integrated data set with built-in variability and flexibility. As a result, the team spent five years building a highly configurable, enterprise-scale data integration, ingestion and analytics platform.

The resulting technology is a deep suite of components designed to interface and connect with widely disparate sources, organize them into a coherent, modern and flexible model, and generate holistic insights for a variety of needs. It became clear that Origami’s technology platform, built to solve marketing use cases, could be transformed into broader applications.

As part of this transaction, we not only gain a highly technical team with deep expertise in building and scaling data systems, we also gain the platform itself, which will provide long-term value as we imagine a variety of use cases for which we could use this technology, including within our own internal infrastructure.

I’m excited to welcome the leaders, their product and engineering team to the Intuit family as we advance our AI strategy.

Let’s power prosperity together!

Executive Vice President, Chief Technology Officer
Marianna oversees Intuit’s technology strategy and leads all of Intuit’s product engineering, data science, information technology and information security teams worldwide, harnessing advanced technology that helps power prosperity for our customers and partners around the world.

With more than twenty-five years of experience, Marianna joined Intuit in 2017 to lead product development for the Small Business and Self-Employed Group, responsible for Intuit’s QuickBooks product family. Previously, she served as executive vice president of Strategic Development at Docker, developing strategic partnerships and expanding its product portfolio and open source platform. Prior to Docker, she held engineering leadership roles at VMware, Ariba, and General Magic, working at the forefront of significant technology transformations, including virtualization, cloud, and DevOps.

At the beginning of her career, Marianna served as Captain for Computer Center R&D in the Israeli Army. She earned a B.S. in computer science from Technion, Israel Institute of Technology, and has coursework toward an M.S. in computer science and brain research from the Weizmann Institute of Science in Israel.