Intuit recently announced a multi-year, strategic partnership with OpenAI to create the future of Financial Intelligence by bringing together leading platforms to deliver personalized and actionable financial insights and recommendations with Intuit-powered apps in ChatGPT.
Our partnership with OpenAI builds on Intuit’s decade-long investment in data and AI, along with deep domain financial technology expertise, further expanding how we’re delivering personalized, AI-driven experiences to customers with speed and scale. Intuit’s robust data, AI and human intelligence capabilities are foundational to the company’s success as an industry leader, fueling the financial success of consumers and businesses.
With Intuit’s consumer and business apps now available in ChatGPT, customers can unlock the power of Intuit’s AI-driven expert platform and get personalized financial insights and recommendations they can seamlessly act on using TurboTax, Credit Karma, QuickBooks, and Mailchimp apps right in ChatGPT. Intuit continues to own our customer relationships and our proprietary data, and the accuracy, compliance, security and privacy of our insights are all delivered within our platform. After customers securely connect their data, we’ll selectively apply user data at the user’s request to power trusted, accurate responses in ChatGPT when a user is logged into their Intuit account. Our customers’ data stays within the Intuit apps and isn’t used to train foundation models.
Within the Intuit apps in ChatGPT, consumers can access tailored real-time tax help, get help improving their credit and shop for better financial products to make smarter money decisions, and businesses will be able to generate omnichannel marketing strategies and data-backed reports and insights that help to increase revenue and profitability. With the knowledge that their secure financial data is driving more personalized, insightful, and actionable responses thanks to Intuit’s unique capabilities, users can act with greater confidence and assurance.
“The power of Intuit’s proprietary customer data, AI and credit models, knowledge graphs, and domain expertises combined with OpenAI’s scale and frontier models now give consumers and businesses the financial advantage they need to prosper,” said Alex Balazs, chief technology officer of Intuit. “Whether you’re a consumer looking for a better loan or estimating a tax refund, or a business owner looking to improve cash flow or trying to find new customers, Intuit’s apps in ChatGPT will give people personalized insights to fuel their financial success, all while keeping their data safe and secure.”
Consumers Can Make Smarter Money Decisions with TurboTax and Credit Karma Apps in ChatGPT
The TurboTax and Credit Karma apps in ChatGPT provide personalized, secure, and actionable financial help to hundreds of millions of people in the US who are already turning to generative AI for money guidance.
- TurboTax: The TurboTax app in ChatGPT revolutionizes the tax experience by turning complex tax questions into clear answers and instant action. Customers can use Intuit’s calculation tool to get real-time tax estimates and instant refund projections powered by the same core framework TurboTax uses—delivered through ChatGPT’s simple, conversational interface. Seamless expert connections let customers schedule a session with a live, local tax expert, giving them the accuracy and confidence that comes from expert help, and converting questions into expert-led actions in TurboTax.
- Credit Karma: The Credit Karma app in ChatGPT transforms personal finance by providing instant access to financial guidance, credit coaching, and personalized offers based on a member’s real financial profile. Members can benefit from trustworthy credit coaching that breaks down their credit health and outlines clear, actionable steps to improve their score with resulting actions and outcomes taking place within Credit Karma. They can now also shop with confidence within the app in ChatGPT for credit cards and loans that truly fit their needs and that they’re more likely to be approved for – tackling the frequent declines people can experience when offers aren’t tailored to their own unique financial situation.
Businesses Can Grow Revenue, Profitability with QuickBooks and Mailchimp Apps in ChatGPT
The QuickBooks and Mailchimp apps in ChatGPT help businesses automate key tasks and provide personalized insights to help increase revenue and profitability based on their real-time business data.
- QuickBooks: Through the QuickBooks app in ChatGPT, businesses can use their raw financial data or existing QuickBooks account data to analyze key metrics like profitability, cash flow, and benchmark comparisons to compare their performance against similar businesses based on industry and region. Key reports like profit and loss and cash flows statements can also be generated, to help businesses stay informed as they grow.
- Mailchimp: The Mailchimp app in ChatGPT makes it easier and faster for businesses to ideate with ChatGPT and execute coordinated, multichannel marketing campaigns that deliver results in Mailchimp. With Omnichannel Marketing Strategies, marketers can seamlessly create data-driven campaign strategies and content within ChatGPT that are informed by Mailchimp’s broad data set, and are usable across multiple channels like SMS, email, and social, complete with recommended optimal send times and target audience segments.
Available Now
The Intuit TurboTax, Credit Karma, QuickBooks and Mailchimp apps in ChatGPT are live for all logged-in ChatGPT Free, Plus and Pro accounts, available on both web and mobile in the US.
What’s Next
Intuit will continue to create new experiences within these applications in the future and continue innovating to address customer needs in partnership with OpenAI. Intuit is also among the first companies to begin using Open AI’s Frontier platform. Watch our video to learn more:
All of Intuit’s products, including our AI-powered platform innovations, are built with our strong commitment to data privacy, security, and responsible AI governance. With customers’ permission, Intuit selectively applies a user’s data to power trusted, high-quality responses in ChatGPT. We implement technical and organizational safeguards to help protect customer data and protect privacy using industry-leading technology and practices.