“Don’t just close the deal. Find the opportunity inside it.” – Andrew Taylor, Director of Outbound Sales
Intuit has built something incredible: a platform trusted by millions of customers, powering their prosperity with industry-leading, AI-native solutions. But we hold just 6% of a $300 billion addressable market. That means the vast majority of businesses who need what we’ve built haven’t found us yet. Finding them, winning them, and keeping them is the job of our account executives. They’re at the center of every customer relationship we build. And our top sellers have what we call the Hunter Mindset.
What is the Hunter Mindset?
Hunter Mindset is the decision to go create opportunity, not wait for it to find you. Great sellers demonstrate this mindset by relentlessly seeking, creating, and progressing opportunities with energy, intent, and sustained momentum while bringing their team with them.
Crush your quota. Get promoted. Take an internal mobility move. Whatever you’re chasing, Hunter Mindset gets you there faster. These six traits are how the best sellers at Intuit think, act, and grow.
1. Chases opportunity
“If I don’t create it, it won’t happen.”
Hunters proactively seek out and engage new opportunities without waiting for inbound or direction. They review their pipeline for gaps before opportunities surface, build a point of view on which accounts matter most, and protect dedicated time each week for outreach. Every account gets the same question: “Where is the next opportunity?”
[Hear from Dennis]
2. Targets value
“I focus on what will create the most impact.”
Hunters focus effort on high-value, well-qualified opportunities and avoid low-impact activity. They rank accounts by potential impact using real data, build a structured hypothesis before every outreach, and treat each interaction as a test of that hypothesis. When an opportunity stops meeting the bar, they make a deliberate call to advance, pause, or walk away rather than letting it drift.
[Hear from David]
3. Demonstrates grit
“Setbacks are temporary. I stay focused and keep going.”
Hunters maintain energy and focus through setbacks, quickly re-engaging to stay effective. A “no” is information, not a verdict. They return to activity fast after a miss, stay consistent through low-conversion stretches, and separate effort from outcome. They control what they do, not how every customer responds.
[Hear from Allie]
4. Sustains momentum
“Progress compounds. I keep things moving forward.”
Hunters maintain optimism and consistent forward motion over time, protecting activity levels. They track their own trends to catch a dip in momentum before it shows up in the numbers, keep every open deal moving with a clear next step, and build habits that don’t depend on motivation alone.
[Hear from Mitch]
5. Wins together
“We win together. I bring others with me to create better outcomes.”
Hunters collaborate intentionally, mobilizing others and sharing insights to multiply collective impact. They pull in specialists early — not just when they’re stuck, share what’s working without being asked, and multithread across stakeholders instead of relying on one point of contact. Success gets defined and celebrated at the team level, not just the individual one.
[Hear from James]
6. Pursues innovation
“There’s always a better way. I test, learn, and improve.”
Hunters experiment with new ways of working and apply AI to improve effectiveness. They use AI-powered tools in their daily workflow, test new approaches to outreach and account planning, and share what they learn to accelerate the whole team without waiting to be told to try something new.
[Hear from Robbie]
Do you identify as a sales hunter?
If you think that you’re a sales hunter at your core, we’d love to hear from you. We’re hiring for mid-market sales account executives and more.
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