Cultivating Product Leaders: A Look Inside Intuit’s Rotational Product Manager Program

For over a decade, I’ve built and refined early career rotational programs at leading companies. My own career journey began with a product management rotation at Intuit 19 years ago, and now I have the privilege of leading Intuit’s Rotational Product Manager (RPM) program. 

Product Managers are strategic thinkers who identify market opportunities, deeply understand customer needs, and translate those insights into a clear vision. They are directly responsible for defining the product experience by bridging the gap between business strategy, technology, and design, and working with cross-functional teams from ideation through launch and iteration. It’s a role that shapes experiences and drives real customer impact. It’s a role that Intuit’s RPM program nurtures through:

  • Long-term investment in early career growth
  • High-impact customized rotation experiences
  • A strong, supportive community

A 20-year Legacy

Intuit’s RPM program boasts a rich 20-year history, deeply woven into our company’s growth. For years, Intuit has been investing in top-tier early career talent, knowing that nurturing future product leaders is essential to our mission of powering prosperity around the world. RPM alumni are successful global entrepreneurs, venture fund founders, VPs and Directors, managers, mentors, and so much more! 

And after years of proven talent development and contribution, RPM has built a strong internal brand. RPMs are consistently in demand, with more project opportunities available than there are RPMs, a testament to the high regard and need for this talent within the product teams. This long-standing commitment means the program is robust, well-resourced, and deeply integrated into our product development culture.

Career Journey, Customized

RPMs are empowered to truly discover their passions and accelerate their growth. The rotation staffing process is personalized to ensure RPMs have a well-rounded experience, encompassing diverse teams, product areas, and interests.

  • Personalized Growth Path: Before starting the program, RPMs share their interests and skills, kicking off an ongoing development conversation that encourages building on strengths and embracing new experiences throughout their two years in the program.
  • Rotation Variety: Rotation proposals are collected from across the company, providing access to critical business roles and emerging opportunities. Since RPMs are centrally funded, their rotations are at no financial cost to the host teams, allowing them to explore any potential projects across the company. RPMs have led strategic initiatives within Intuit’s suite of products  and innovated in new spaces such as AI-driven product recommendations and Agentic workflows. With such a wide array of rotation opportunities, RPMs develop significant breadth of product experience.
  • Business Impact: RPMs work on real business problems and deliver meaningful impact to our customers and business. All rotations are vetted by senior leadership to ensure direct contribution to company goals as well as RPMs’ growth needs. RPMs finish the program with PM experience across 3 teams and an impressive portfolio of work.  

This personalized approach ensures that the RPM journey is not a one-size-fits-all experience, but a dynamic path tailored to their unique potential, maximizing their growth and impact.

A Thriving Community

Beyond the impactful work, the true heart of Intuit RPM lies in its community. This isn’t just a group of colleagues, it’s a supportive network of friends, mentors, and alumni who are genuinely invested in each other’s success. 

  • Immersive Cohort Onboarding: From day one, it’s all about community! RPMs join as a cohort and attend a dedicated onboarding experience together. They learn product management fundamentals, tackle actual customer problems, gain insights from alumni, and build friendships through social events. This onboarding creates an incredible foundation for bonding within their cohort and with the broader PM community.
  • Dedicated Mentorship: One of Intuit’s core values is “Stronger Together,” and that mentality is reflected in how RPMs grow by receiving coaching and giving back as mentors. RPMs learn from dedicated coaches – seasoned product leaders, RPM alumni, managers – who provide guidance, share their experiences, set learning plans, and help them navigate their career path. And in turn, RPMs become mentors to incoming cohorts and interns, leading training sessions, sharing their advice, and celebrating each other’s accomplishments. 
  • Social and Learning Events: RPM fosters its community through regular social events, knowledge-sharing sessions, alumni share-outs, and professional development workshops, ensuring RPMs are constantly learning, growing, and connecting.

This strong sense of belonging, coupled with a robust support system, is what truly makes the Intuit RPM experience special. 

Is Intuit’s RPM Program Right for You?

If you’re a driven, curious, and collaborative builder seeking to launch your career in product management, Intuit RPM offers:

  • A proven track record of success and a long-standing commitment to talent development.
  • A personalized approach to high-impact rotations tailored to your aspirations.
  • A supportive and vibrant community that will empower your growth.

RPM’s appeal is evident in the 3500 applications received for the September 2025 cohort and a 100% offer acceptance. Intuit RPM is looking for you to join the next generation of product leaders!Learn more about the Intuit Rotational Product Manager (RPM) program.