At Intuit, we’re on a mission to power prosperity. Entrepreneurs and business owners are the heartbeat of thriving neighborhoods, economic mobility, and community sustainability. That’s why we’re proud to announce the expansion of the Intuit IDEAS Program for 2025. This year’s program is growing bigger and stronger, with a renewed focus on supporting communities, scaling economic mobility, and unlocking the potential of small businesses everywhere.
Scaling Intuit IDEAS for Greater Impact: Expanding to Nine Cities
From coast to coast, IDEAS is uniting small business leaders who are building lasting legacies, creating jobs, and strengthening the foundation of their communities. In 2025, Intuit IDEAS will launch across nine cities and a nationwide cohort of military veteran and military spouse entrepreneurs.
Intuit IDEAS is expanding its reach to support more entrepreneurs than ever before. The program is open to small business owners in:
- Atlanta, GA
- Los Angeles, CA
- New York City, NY
- San Diego, CA
- Charlotte, NC
- Chicago, IL
- Dallas/Fort Worth, TX
- New Orleans, LA
- Philadelphia, PA
At Intuit, we know that being a small business owner is not just about generating income, it’s about creating impact. It’s about fueling dreams, supporting families, and building better futures for generations to come. The IDEAS Program is how we put that belief into action.
“At Intuit, we believe that small business ownership is one of the most powerful ways to create change—for families, communities, and future generations. The Intuit IDEAS Program is how we honor our commitment to unlocking the potential of entrepreneurs everywhere, helping them shape a better future not only for themselves but for the world around them,” said David Graham, Senior Vice President of Customer Success at Intuit.
Supporting Veterans and Military Spouses
This year, we are proud to introduce a dedicated nationwide cohort for veteran business owners and their spouses. Intuit recognizes the leadership and resilience within military families and is committed to providing the tools, support, and network needed to help them thrive as entrepreneurs. Like so many of our IDEAS participants before them, we believe this new veterans cohort will demonstrate what’s possible when resilience meets the right resources.
“Veterans have shown incredible leadership and sacrifice in serving our country. Through the Intuit IDEAS Program, we’re committed to helping them turn those same qualities into thriving businesses that strengthen our economy and inspire the next generation of entrepreneurs,” said Sacha Adam, Vice President of Intuit Assist & Expert Experiences at Intuit.
A Proven Track Record of Impact
The IDEAS Program has already made a measurable difference. Previous participants reported an average 23 percent increase in revenue and 16.5 hours saved each month, thanks to Intuit’s powerful financial technology platform driven by data and AI.
In addition to these tools, entrepreneurs received personalized support from Intuit experts and hands-on business coaching. With more time and better resources, alumni were able to grow their companies, reconnect with family, and give back to the communities that support them. We expect the impact of this year’s program to grow these positive outcomes even further.
Built on Technology. Powered by People.
Over the course of the 12-month program, entrepreneurs selected for the 2025 cohort will receive access to Intuit’s full suite of business tools and services, including:
- FREE Access to Intuit’s AI-powered platform, including Mailchimp, QuickBooks, TurboTax, and Credit Karma
- Support with email marketing, bookkeeping, tax preparation, and compliance
- Personalized business coaching from community partners and executive coaching from Zella Life, helping them build strategies for business success and professional growth
- Access to Intuit’s expert network
- A $5,000 grant upon successful program completion
At Intuit, we believe that everyone deserves the opportunity to prosper. The IDEAS Program is how we put that belief into action, investing in the people and businesses that make our communities whole.
Ready to take your business to the next level?
Applications for Intuit IDEAS 2025 are open now and close on Monday, July 21. If you’re ready to scale your vision and be part of a growing movement of change-making entrepreneurs, we invite you to apply.