Empowering today’s generation: equipping students nationwide with financial literacy

Intuit's Hour of Finance Challenge resulted in 625 schools registering across all 50 states and over 26,000 high students participating during Financial Literacy Month. The challenge provided a unique and interactive approach to financial education, with schools competing to win up to $100,000*.

As part of Intuit’s goal to empower 50 million students with financial education by 2030, we launched the Hour of Finance Challenge to encourage schools to spend one hour on financial education in‌ April. 

“Intuit is transforming education with the Hour of Finance Challenge. The curriculum makes it easy for teachers to teach real-world skills and fun for the students to learn!”

Michael Bonner, teacher at Ron Clark Academy

About the Intuit Hour of Finance Challenge

The Intuit Hour of Finance Challenge aimed to get students engaged in learning finances through a national competition that used an interactive online game to highlight the importance of financial skills through real-life scenarios. To encourage students, schools competed against each other to win a celebration worth up to $25,000, $50,000, or $100,000, depending on their school size.

The challenge included plug-and-play lesson plans based on Intuit for Education curriculum and Intuit Prosperity Quest, an online game designed to teach critical financial concepts such as taxes, credit, and investments. The online game makes financial education fun and relevant for students. As a part of the challenge, teachers were provided with the free resources to bring financial topics to life for their classrooms.

Engagement at a glance

Across the US, more than 26,000 students participated in this year’s challenge from 274 schools. Participation in the challenge peaked on Tax Day (April 15), with nearly 2,000 students participating. 

Challenge winners 

Drumroll please… We’re pleased to announce that the three winning schools are:

Wake STEM Early College High School in Cary, North Carolina
Laurel Highlands Senior High School in Uniontown, Pennsylvania
Advanced Technologies Academy High School in Las Vegas, Nevada 


Explore Intuit’s free financial education resources here

*Approximate Retail Value (“ARV”): Up to $25,000 for small school; Up to $50,000 for medium school; Up to $100,000 for large school