Financial Tips Intuit Innovation Lab: Building Financial Resilience Using Behavioral Science To explore how emerging technologies can further enhance our customers’ experiences, we hosted our first-ever Innovation Lab in San Francisco – an evening dedicated to shaping the future of FinTech through conversations with industry leaders, and demonstrations of experiments featuring different applications of emerging technologies like artificial intelligence, machine learning, behavioral science, emotion recognition, and Written by Intuit Blog Team Published Jul 19, 2018 - [Updated Nov 14, 2022] 1 min read To explore how emerging technologies can further enhance our customers’ experiences, we hosted our first-ever Innovation Lab in San Francisco – an evening dedicated to shaping the future of FinTech through conversations with industry leaders, and demonstrations of experiments featuring different applications of emerging technologies like artificial intelligence, machine learning, behavioral science, emotion recognition, and blockchain. +++++ The hypothesis behind Intuit’s Nirmala Ranganathan’s experiment poses that artificial intelligence and behavioral science can empower customers to be more financially literate and savvy. While many folks set financial goals, strategizing a savings plan can be difficult, resulting in risk and uncertainty – especially in emergency situations. By building upon users’ existing behaviors, Intuit can help them improve their financial resilience. Ranganathan’s end result, which Ranganathan dubs “Shield,” involves a series of personality-based quizzes and tailored recommendations to help users make better financial decisions. It uses behavioral science to gain a deeper understanding of our customers and personalize their experience. Stay tuned for more deep dives into various experiments we conducted and demonstrated at our Innovation Lab event! Previous Post #FutureProof Your Small Business: Staying Ahead of the Technology Curve Next Post Intuit Innovation Lab: Providing Empathetic Financial Assistance Using Emotion Recognition Written by Intuit Blog Team More from Intuit Blog Team Browse Related Articles Social Responsibility Making a global impact Social Responsibility 40 years of powering prosperity: Highlights from Intuit’s 2023 Corporate Responsibility and Diversity, Equity, and Inclusion Report Social Responsibility Intuit’s New Food Truck Program Empowers Underserved Youth with Vital Financial, Technical, and Entrepreneurial Skills Social Responsibility Intuit for Education Innovative Thinking Responsible AI helps small businesses grow and do more. Diversity, Equity and Inclusion Building Inclusion: setting a path to success for Latinos in tech Social Responsibility Women in Tech: Why We Need More Innovative Thinking Introducing Intuit Assist News Intuit Responds to U.S. Federal Trade Commission’s Decision And Reaffirms its Commitment to Free Tax Preparation Intuit Experts Best Jobs for Seniors: Part Time Jobs in Tax Preparation and Bookkeeping