Financial Tips Intuit Innovation Lab: Building Financial Resilience Using Behavioral Science To explore how emerging technologies can further enhance our customers’ experiences, we hosted our first-ever Innovation Lab in San Francisco – an evening dedicated to shaping the future of FinTech through conversations with industry leaders, and demonstrations of experiments featuring different applications of emerging technologies like artificial intelligence, machine learning, behavioral science, emotion recognition, and Written by Intuit Blog Team Modified Nov 14, 2022 1 min read To explore how emerging technologies can further enhance our customers’ experiences, we hosted our first-ever Innovation Lab in San Francisco – an evening dedicated to shaping the future of FinTech through conversations with industry leaders, and demonstrations of experiments featuring different applications of emerging technologies like artificial intelligence, machine learning, behavioral science, emotion recognition, and blockchain. +++++ The hypothesis behind Intuit’s Nirmala Ranganathan’s experiment poses that artificial intelligence and behavioral science can empower customers to be more financially literate and savvy. While many folks set financial goals, strategizing a savings plan can be difficult, resulting in risk and uncertainty – especially in emergency situations. By building upon users’ existing behaviors, Intuit can help them improve their financial resilience. Ranganathan’s end result, which Ranganathan dubs “Shield,” involves a series of personality-based quizzes and tailored recommendations to help users make better financial decisions. It uses behavioral science to gain a deeper understanding of our customers and personalize their experience. Stay tuned for more deep dives into various experiments we conducted and demonstrated at our Innovation Lab event! Previous Post #FutureProof Your Small Business: Staying Ahead of the Technology Curve Next Post Intuit Innovation Lab: Providing Empathetic Financial Assistance Using Emotion Recognition Written by Intuit Blog Team More from Intuit Blog Team Browse Related Articles Intuit Experts Harnessing the power of the platform: Intuit’s innovative approach to power prosperity News How the Coalfield Solar Fund Helps Promise a Sustainable Future for Virginia and West Virginia Communities News Intuit launches New Employment and Hiring Index for Small Businesses News Intuit Comments on Impact of Silicon Valley Bank Closure Intuit Experts Expanding your bookkeeping career Job Readiness 12 tips for career development and advancement Diversity, Equity and Inclusion Building Inclusion: The forces behind our push for equity Innovative Thinking How Intuit Ventures is scaling to support startups Social Responsibility Support and celebrate these women-owned businesses Diversity, Equity and Inclusion What genuine allyship looks like according to LGBTQ+ members