Innovative Thinking

4 trends next-gen tax and accounting professionals need to know

Written by Intuit Blog team
Published Apr 21, 2022 - [Updated Mar 13, 2024]
5 min read

What if you had more advanced tools to do work efficiently and accurately? We want to help! At Intuit the way we handle them will continue to evolve. Today we have more advanced tools to do work efficiently and accurately, and at Intuit, we are using innovative technology to develop products and services that make tax and accounting work easier for industry professionals and consumers. We’re also leveraging their resources and technology to change how and where tax and accounting professionals can serve customers.

Here are 4 important trends and the steps the company is taking to disrupt the tax and accounting services industry and create an advantage for professionals providing those services—professionals like yourself.

1. Consumers are driving an evolution in tax, bookkeeping, and financial services

Even before the pandemic started, a shift was happening in the tax and accounting industry. With so many demands on people’s time and budgets, more and more consumers have started turning to online tools and virtual services to help with their tax and accounting needs. They were seeking solutions that saved them time and money, but also provided needed peace of mind.

That’s where we entered the picture. Serving millions of customers worldwide with TurboTax, QuickBooks, Credit Karma, and Mailchimp, we believe that everyone should have the opportunity to prosper and we never stop working to find new, innovative ways to make that possible. We’ve made it a business priority to develop a network of experts who can virtually support customers using our products. Well before the pandemic began, Intuit was providing virtual tax and accounting services. Over the past few years, we have become a market leader—scaling quickly and making virtual tax and accounting advice both easy to access and affordable, while addressing a big challenge for customers: gaining confidence in their financial decisions.

Today, our expert network of thousands of highly qualified and tenured tax and accounting professionals across the country are providing advice to Intuit’s customers virtually—helping them overcome their most important financial challenges from the comfort of their homes. And Intuit offers its experts the tools, support, and encouragement needed to continue to build their professional skills and expertise.

2. Technology is changing the industry—streamlining workflow and communications

It’s no secret that technology is changing the way many things are now done. From food delivery to smart devices, tech is making our lives easier and freeing up our time to spend on more valuable pursuits. Tax and accounting work is no different. Products like TurboTax and QuickBooks are enabling consumers and businesses to handle their finances with more ease than ever before. We’re also working behind the scenes to better serve our customers and employees.

Let’s peek behind the curtain and meet a game changer: our artificial intelligence technology. It powers our proprietary platform that connects their tax and accounting experts with their customers – allowing customers to get the personalized expertise they need much faster than before. Intuit’s Expert platform can facilitate live conversations between tax and bookkeeping experts and their customers right inside their products, starting with TurboTax and QuickBooks. Intuitive and seamless for their tax and accounting experts, the platform also makes documentation, collaboration, communication, and onboarding processes easier than ever.

3. Unmatched flexibility is no longer just a “nice to have”

The pandemic has changed everything. But even in challenging times, something positive has happened. Companies learned that many of their employees preferred to have the ability to work from home, giving them flexibility and balance in their personal lives. Our tax and accounting expert roles have always been fully virtual. Their experts can work from anywhere in the U.S. – a benefit highly valued by our teams.

We enable remote work, offer flexible hours to enhance work-life balance, and provide support with a virtually-connected network of peers. It’s all part of our unique value proposition as a leading employer for tax and accounting experts. In fact, we offer ongoing learning and development opportunities for professionals to continue to grow their careers, expertise and knowledge.

4. Professionals want a supportive work environment

Running your own tax and accounting business can be difficult. While some professionals love the freedom of being self-employed and building their own practice, many feel as if finding success rests all on their shoulders and they’re limited by their own experience and knowledge. Tax and accounting professionals are also concerned about a lack of support and mentorship that can help them achieve their career goals.

We’re committed to helping employees grow into the roles they want. Not only do we offer credentialing and training programs, but they also provide a supportive network of experts who help each other learn, grow and stay connected. No one ever feels alone on the Intuit team, and they’re always encouraged to bring their whole selves to work.

The bottom line

Our vision is to build the world’s most sought-after professional network that offers career opportunities and growth. We’re building and expanding a virtual marketplace of expert services where every consumer and small business can access the financial professionals who can best address their needs. If you are a tax or bookkeeping professional, learn more about how you can build your future through personalized career opportunities that encourage learning, professional growth, and even new ways to supplement your own business. Visit the Intuit career site today for more information.