Innovative Thinking Helping taxpayers make the most of the 2023 tax season Intuit knows taxes can be challenging. Learn how we help customers simplify their taxes, and meet some of the customers we’ve helped. Written by Intuit Blog team Published Mar 26, 2023 - [Updated Apr 27, 2023] 2 min read Taxes can be confusing. How does anyone have the time to figure out the deductions and credits they qualify for? That’s how we help. Intuit has helped tens of millions of families and small businesses take charge of their finances by helping them understand, prepare, and file their tax returns confidently—millions of them for free. In fact, over 93 million consumers, and 10 million small businesses manage their finances with Intuit. We take care of all of the hard stuff, so everyone can focus on what really matters—spending time with family, building their business, or picking up a hobby. Roller blades, anyone? Meet some of the customers we’ve helped: Antonia, Occupational Therapist Antonia is not just an occupational therapist—she’s a roller-skating fire-thrower (for real). She also has a visual disability that requires assistance with text—it needs to be read to her, or large enough to read. A family friend recommended she try TurboTax for its accessibility features, and she’s used it ever since. It allows her to file her taxes independently and confidently. “TurboTax goes above and beyond my expectations. it provides easy-to-understand explanations under each step, so I know I’m truly getting the best possible return. I really feel like everyone needs to take care of their financial lives, and TurboTax supports that in a format that is accessible to everyone, no matter what. It’s just so easy to use.” Learn more about how Intuit is committed to making sure that our products reach everyone, regardless of their physical, sensory, or cognitive ability. Roman, Diabetes Nurse Practitioner at the Department of Veteran Affairs Roman knows a thing or two about taxes, as both his parents were CPAs. He told us, “They helped me do my taxes in my early adult life… but at some point, I had to do this myself.” After hiring a CPA himself, and trying a few options, he decided to do it himself with TurboTax. He goes on to say, “TurboTax is like having a CPA in your back pocket. It asks simple questions that are easy to answer. And after answering all these questions, your taxes are done. I just love the simplicity of it.” That gives him more time to focus on what he really cares about—he volunteers in a number of groups, and even serves as the president for his college alumni chapter. We make becoming tax savvy easy with insightful, simple to understand videos and how-to tax tips. Learn more here. Previous Post In their own words: Intuit TurboTax Live Tax Experts share… Next Post Everyone deserves a tax advocate Written by Intuit Blog team Our team of contributors loves to uncover inspiring stories and share helpful tips to help power your prosperity. Browse Related Articles Taxpayer Empowerment Homeownership is falling out of reach—more needs to be done to change this Social Responsibility Shop small, shop sustainably Taxpayer Empowerment Simplifying Family Tax Credits: Why it Matters and What Can Be Done News Intuit UK Gender Pay Gap Report Innovative Thinking Intuit Survey: U.S. High School Students Want Financial Education at School Social Responsibility Building financial confidence for today’s generation Social Responsibility Intuit partners with The Farmlink Project to address climate change and combat food waste Life at Intuit How to become a better trans+ and non-binary ally Life at Intuit Here’s how women at Intuit inspire inclusion Taxpayer Empowerment Powering prosperity for women means addressing gender inequities in the tax code