Powering prosperity through customer-driven innovation

Intuit believes that everyone should have the opportunity to prosper. And we never stop working to find innovative ways to make that happen.

Whether that means deploying next-generation digital strategies across Roblox and the metaverse, or partnering with viral YouTube star Mr. Beast, the NFL, or the LA Clippers for the team’s new technology-forward arena, the Intuit Dome, Intuit is meeting our customers where they are to find the solutions they need. We are deeply aware that economic opportunity is still not universally available. 

We know that investing in creating a more inclusive economy, supporting multicultural communities and diverse small businesses is how we truly power prosperity around the world. 

We’re proud to support Punchbowl and its commitment to innovation. Below are a few examples of how Intuit drives innovation in areas that matter most to our customers. 

Using the metaverse to reach Gen Z 

84% of Gen Z in the US play Roblox, but only 1 in 4 high school students have access to personal finance courses. So, we thought—what better platform than Roblox to introduce Gen Z to important financial concepts in a way they’ll care about?

In February 2023, the NFL launched Super NFL Tycoon on Roblox, presented by Intuit. It allows users to experience the fantasy of being an NFL team owner and practice essential financial and business skills with Intuit’s help, including managing payroll, cash flow, taxes, and customer acquisition. 

“We’re committed to finding innovative ways to expose more young people to financial literacy tools…The metaverse provides an age-appropriate environment to introduce younger people to important financial concepts in a fun and engaging way,” explains Lara Balazs, Intuit’s chief marketing officer and general manager of Strategic Partner Group. 

Making real-world financial literacy tools easily accessible

The World Economic Forum named financial literacy one of the top durable skills every student needs to succeed. In schools where more than 75% of students are economically disadvantaged, only 1 in 20 students had access to personal finance courses during the 2021–2022 school year. 

That’s why we introduced our Intuit Financial Literacy Foundations online course, a free-to-access course that teaches the foundations of personal finance through hands-on, real-world applications using Intuit products. Using the TurboTax simulation, QuickBooks online resources, and Kahoot! quizzes, students can learn about paying taxes, investing, budgeting, creating savings, running a small business, and more to power their future financial lives. Hundreds of thousands of students across the country are currently using Intuit’s suite of financial literacy tools and resources. 

Using AI to enhance our customers’ experience 

We drive artificial intelligence (AI) innovation to help customers solve their most important problems, accelerating personalized AI at scale for more than 100 million consumers and small business customers. As demonstrated through our investment in a robust AI infrastructure, recent AI enhancements to our Virtual Expert Platform, and the launch of Mailchimp’s new Email Content Generator, we are committed to customer-driven innovation that makes everything from filing taxes to creating customized marketing email campaigns simpler and more efficient. 

Intuit seeks to provide a streamlined experience for all customers, helping them build financial confidence and power prosperity. QuickBooks, TurboTax, and Mailchimp are constantly looking for new ways to make financial literacy, health, and stability accessible for people from all generations and walks of life.

As part of our sponsorship for Punchbowl’s “The Innovators” event, we offered guests the chance to play trivia. You can find all sources for the trivia questions below.