The 2020 Program Challenge Areas

The Intuit Prosperity Accelerator is a four-month pilot-focused program where selected startups have access to a mentorship network, $20,000 towards pilot execution, and the opportunity for follow-on investment from Highline Beta.

Consumer Opportunities

Eliminate Debt

The number of Canadians who are anxious about their financial situation has more than doubled from 19% before COVID-19 to 46%1. These money worries were identified as the largest source of stress. Example solutions:

Build Savings

COVID-19 has upended financial health with half (49%) of Canadians reporting that they are $200 or less away each month from insolvency2. Example solutions:

Enable Financial Literacy

40% of Canadians are ready to start thinking more proactively about their finances3, yet 57% of them fail a basic financial literacy test4 and only 1-in-3 actively use a financial advisor5. Example solutions:

Small Business and Self-Employed Opportunities

Improve Cash Flow

Since the inception of COVID-19, 48% of small businesses are making half or less their normal sales6. When asked what worries them the most during COVID-19, 50% said business cash flow (getting paid, meeting payroll, paying rent/bills)7. Example solutions:

Get Customers

52% of small business owners cited a decrease in customer demand for products and services8, and 37% are worried that consumer spending will be reduced, even following the COVID-19 crisis9. Example solutions:

Get Help

Asking for help is an inherent part of being a successful small business owner. During these challenging times, it’s important to seek reliable advice and support. Example solutions:

Key Dates

  • Program Outline:

    1. Dedicated to solving the most pressing financial problems for Canadian small businesses and/or consumers

    2. Four (4) months of entirely virtual programming

    3. Up to $20,000 towards pilot execution

    4. Access to a mentorship network, project support, workshops, etc

    5. Opportunity for follow-on investment from Highline Beta
  • Success Criteria:

    1. High-potential seed-stage startup with product in market (open to pre-seed or later stages)

    2. Open to local (Canadian) or international applicants

    3. Cross-functional team with technology capabilities

    4. Driven, coachable, and collaborative leadership team

    5. Alignment with Intuit’s mission and values


  • What types of startups are you looking for?

    We are primarily looking for companies that are making an immediate impact on small businesses and consumers’ most pressing challenges post-COVID-19. Our focus will be on seed stage tech startups with a product in market, but we are open to all stages (including pre-seed / ideation). We will put an emphasis on startups ready to pilot their technology during the program.

  • How will startups be selected?

    Startups will be selected across a number of criteria, including:

    1) Fit with one or more of the challenges
    2) Stage of startup (seed stage preferred with product in market, but open to pre-seed or later stages)
    3) Product traction
    4) Potential for integration with Intuit products
    5) Potential for scale in the Canadian market

  • Can I apply if my company does not fit the challenges?

    If you believe your solution can help small businesses, self-employed and/or consumers, and you believe that the relationship with Intuit and Intuit’s products can be beneficial, you are welcome to apply. Having said that, we will be emphasizing startups that can solve one or more of the challenges.

  • Are you only looking for Canadian startups?

    No, the program is open to startups anywhere, but our focus is on solving problems for Canadians. Any international startups would either need to have a presence in Canada or be willing to put effort into entering the Canadian market.

  • Do I need to be a QuickBooks customer to apply for integration?

    You don’t have to be a QuickBooks customer to apply. However, partners who have used QuickBooks are able to build stronger and meaningful integrations. We strongly encourage startups to explore the QuickBooks platform before considering an integration opportunity. You can explore our APIs here at

  • How long is the program?

    The program starts at the beginning of September and runs until mid-December, 2020. There will be a Demo Day event at some point in 2021, but the date has not yet been finalized. The program will be run virtually as long as social distancing protocols are in effect.

  • What happens after I submit my application?

    The selection committee will be carefully reviewing each application. If there is an initial fit at that stage, you will be invited to arrange a video call with the selection team to get to know you and your company better. Applicants will be notified of selection no later than two weeks before the program starts.