News Intuit to acquire Mailchimp For two-thirds of small businesses, finding new customers is their biggest obstacle, and more than a quarter struggle to retain existing customers. Even so, nearly three-quarters of small businesses have not adopted a customer relationship management solution. We are excited to share our plans to acquire Mailchimp, a world-class, global customer engagement and marketing platform Written by Intuit Blog team Published Sep 13, 2021 - [Updated May 22, 2023] 1 min read For two-thirds of small businesses, finding new customers is their biggest obstacle, and more than a quarter struggle to retain existing customers. Even so, nearly three-quarters of small businesses have not adopted a customer relationship management solution. We are excited to share our plans to acquire Mailchimp, a world-class, global customer engagement and marketing platform for growing small and mid-market businesses. Mailchimp will advance our mission to power prosperity around the world for consumers and small businesses, alongside TurboTax, QuickBooks, Mint, and Credit Karma. Together, Mailchimp and QuickBooks will help small and mid-market businesses overcome financial challenges, and solve their biggest barriers to growth — getting and retaining customers. With Mailchimp, we will work to deliver on the vision of an innovative, end-to-end customer growth platform for small and mid-market businesses, allowing them to get their business online, market their business, manage customer relationships, benefit from insights and analytics, get paid, access capital, pay employees, optimize cash flow, be organized and stay compliant, and have experts at their fingertips. Adding Mailchimp furthers our vision to help our customers grow and run their businesses, allowing them to thrive. For more information, visit our investors website. Previous Post Technology innovation helps with free tax filing Next Post Intuit Dome and our partnership with the LA Clippers Written by Intuit Blog team Our team of contributors loves to uncover inspiring stories and share helpful tips to help power your prosperity. Browse Related Articles Life at Intuit Customize your career journey at Intuit News Intuit Releases First Supplier Diversity Economic Impact Report Customer Stories Atlanta chef crafts a culture of respect Diversity, Equity and Inclusion Inclusive by Design: our approach to accessible product development Taxpayer Empowerment Intuit reinforces its commitment to fighting for taxpayers’ rights Innovative Thinking Becoming an entrepreneur: what diverse founders need to know Global Stories A community for technologists, by technologists Life at Intuit Building Inclusion: the bright side of mental health Innovative Thinking Scaling the Adopt a Small Business program Social Responsibility Providing technology to empower students