News Intuit to acquire Mailchimp For two-thirds of small businesses, finding new customers is their biggest obstacle, and more than a quarter struggle to retain existing customers. Even so, nearly three-quarters of small businesses have not adopted a customer relationship management solution. We are excited to share our plans to acquire Mailchimp, a world-class, global customer engagement and marketing platform Written by Intuit Blog team Published Sep 13, 2021 - [Updated May 22, 2023] 1 min read For two-thirds of small businesses, finding new customers is their biggest obstacle, and more than a quarter struggle to retain existing customers. Even so, nearly three-quarters of small businesses have not adopted a customer relationship management solution. We are excited to share our plans to acquire Mailchimp, a world-class, global customer engagement and marketing platform for growing small and mid-market businesses. Mailchimp will advance our mission to power prosperity around the world for consumers and small businesses, alongside TurboTax, QuickBooks, Mint, and Credit Karma. Together, Mailchimp and QuickBooks will help small and mid-market businesses overcome financial challenges, and solve their biggest barriers to growth — getting and retaining customers. With Mailchimp, we will work to deliver on the vision of an innovative, end-to-end customer growth platform for small and mid-market businesses, allowing them to get their business online, market their business, manage customer relationships, benefit from insights and analytics, get paid, access capital, pay employees, optimize cash flow, be organized and stay compliant, and have experts at their fingertips. Adding Mailchimp furthers our vision to help our customers grow and run their businesses, allowing them to thrive. For more information, visit our investors website. Previous Post Technology innovation helps with free tax filing Next Post Intuit Dome and our partnership with the LA Clippers Written by Intuit Blog team Our team of contributors loves to uncover inspiring stories and share helpful tips to help power your prosperity. Browse Related Articles Social Responsibility Making a global impact Social Responsibility 40 years of powering prosperity: Highlights from Intuit’s 2023 Corporate Responsibility and Diversity, Equity, and Inclusion Report Social Responsibility Intuit’s New Food Truck Program Empowers Underserved Youth with Vital Financial, Technical, and Entrepreneurial Skills Social Responsibility Intuit for Education Innovative Thinking Responsible AI helps small businesses grow and do more. Diversity, Equity and Inclusion Building Inclusion: setting a path to success for Latinos in tech Social Responsibility Women in Tech: Why We Need More Innovative Thinking Introducing Intuit Assist News Intuit Responds to U.S. Federal Trade Commission’s Decision And Reaffirms its Commitment to Free Tax Preparation Intuit Experts Best Jobs for Seniors: Part Time Jobs in Tax Preparation and Bookkeeping