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Innovating. Empowering. Delighting.
Intuit believes in the power of the individual. The power to do more. To make more. To be more.
We believe in the people who do things – the hat jugglers, the to-do list junkies, the masters of getting it done faster, better and more efficiently than ever before. Whether that's balancing the household budget, running a business or paying taxes.
We believe in these people because we are these people. We thrive on action – and results. And by making things simpler, we all get more out of doing what we love.
We're innovators, and have been at it for more than three decades. And we don't stand still.
As the world evolves, so do we – inventing new solutions to solve important problems, perfecting those solutions and delighting our customers. In short: Improving people's financial lives so profoundly they can't imagine going back to the old way.
We started small in 1983 with Quicken personal finance software, simplifying a common household dilemma: balancing the family checkbook. Today, we've improved the lives of more than 45 million people, and our annual revenue exceeds $4 billion. We're publicly traded with the symbol INTU on the Nasdaq Stock Market, and regularly recognized as one of the best places to work in locations around the world.
Our flagship products – QuickBooks, TurboTax, Quicken and Mint – define our commitment to revolutionize the way people manage their personal finances, run small businesses and pay employees. Our lineup of tax preparation products helps individuals and small business owners easily and accurately file their own taxes. And working with accountants, we've become a staple of American small business, with a widespread and deep-rooted presence that's second to none.
But we're much more than that. Today, our expanding portfolio serves customers in Canada, the United Kingdom, Australia, Singapore and India, making it easier for small business owners and accountants to manage their finances, offering localized, desktop and online versions of QuickBooks. And our products have evolved from the desktop to the cloud, with many available both online and for mobile devices.
Our Growth Strategy
Capitalizing on a world being shaped by social, mobile and global trends, CEO Brad Smith established a three-point growth strategy to accelerate Intuit's move to the cloud, providing products and services that are available how, where and when customers want them.
The strategy is:
- First, to deliver awesome product experiences that have been designed for a mobile-first, mobile-only world, and deliver an amazing first-time user experience.
- Second, to enable the contributions of others by creating network effects platforms, enlisting end users and third-party developers to participate in localizing, configuring and adding value to our products.
- And third, to use customer data to create delight, making our products easier to use while delivering breakthrough benefits for our customers.
Intuit's business portfolio is organized to support this growth strategy, focusing on two priorities:
- To be the operating system behind small business success.
- To do the nations' taxes in the United States and Canada.
As the way we live and work evolves, we adapt our strategy to meet and lead these changes. No matter where you find us – and whether you use our products on your PC, mobile phone or table – we remain committed to creating new and easier ways for consumers and businesses to tackle life's financial chores, giving them more time to live their lives and run their businesses. As our business and product lines grow beyond accounting and into new areas, we will build on our heritage of innovation. That's not just our history. It's our future.
You'll find more detailed information on our business in our annual report.