Intuit Executive Team
 

Before joining Intuit in 2002, CeCe was responsible for sales of all products and professional services at WebTone Technologies. She also served as senior vice president for retail lending with Fortis, and spent 15 years in a variety of positions with John H. Hartland Co.

CeCe is a graduate of North Dakota State University, where she majored in economics and business administration, and she attended the University of Chicago Booth’s executive development program.

CeCe is responsible for identifying and integrating strategic partners into Intuit’s global platform in order to deliver the benefits that matter the most in our customers’ lives.

Previously, she led the ProConnect Group, Intuit’s accountant division, as well as Intuit Financial Services, the business unit that provided digital banking solutions for banks and credit unions.

Lara Balazs is a global marketing executive with a proven track record of building world-class businesses and brands. She has held multiple marketing leadership roles at companies such as Amazon, Visa, Nike, Gap, Prophet Brand Strategy and General Mills.

Most recently, as Vice President, Worldwide Prime and Amazon North America Marketing, Lara was responsible for driving growth of the Prime membership program globally, running all paid, owned and operated channels to optimize go-to-market performance. She also led end to end marketing for Amazon across channels and categories for the North America region.

Prior to Amazon, Lara held a variety of roles at Visa including as SVP, Head of Visa North America Marketing. In this role, she was responsible for all aspects of marketing in Visa’s largest revenue-driving region. As a key driver in Visa’s transformation to digital payment leadership, Lara oversaw marketing and communications for all digital product launches including Visa Checkout and Apple Pay. At Visa, she also led global marketing strategy and planning, global product marketing and innovation marketing.

Lara holds a Pre-Law undergraduate degree from University of Washington from which she graduated magna cum laude with Phi Beta Kappa distinction. She has an MBA from Kellogg Graduate School of Business at Northwestern University.

Al Ko serves as Intuit’s Senior Vice President and Chief Transformation Officer. Appointed to this role in 2017, Al drives Intuit’s operating rhythm and oversees the cross-company transformational change initiatives that allow Intuit to re-imagine and re-invent itself in order to best serve our customers.

Al joined Intuit in 2006 and has held numerous leadership positions, most recently as the General Manager of Mint. Previously, he led product management for Intuit’s Small Business Group, where he was responsible for the global expansion of QuickBooks, Payments, and Payroll.

Before joining Intuit, Al was a management consultant at both the Boston Consulting Group and McKinsey where he advised technology and industrial clients on strategy, organizational effectiveness, and supply chain management. Al holds a B.A. in History and International Studies from Yale University and a J.D. from Harvard Law School.

Your Intuit experience starts with our development practices. That’s Diego’s responsibility. He makes sure that we design and deliver our products so they’re easy to use and give you the features you need. 

Diego’s passion for attracting, retaining, developing, motivating, and inspiring talent makes him a great fit for this role. He’s a visiting scientist at the MIT Media Lab and a professor of the Practice Program at Boise State University. He’s a founding faculty member of the Hasso Plattner Institute of Design at Stanford. Before that, he was an Entrepreneur-in-Residence at Harvard Business School. In his spare time, Diego volunteers as a youth soccer referee.

Diego is a well-respected product and design leader. His track record of innovation and consumer understanding spans brand, digital, and mobile design. He also has product design and user interface experience.

Diego’s original position at Intuit was brand manager, helping launch QuickBooks Online. We welcomed him back to the fold in 2017. He had been leading IDEO’s process for identifying, incubating, and growing its own new ventures. He also served as managing director of IDEO Bay Area. That experience was invaluable. He’s now a master in creating a vibrant culture of innovation.  

Diego holds an MBA from Harvard Business School. He also has bachelors degrees in engineering and humanities from Stanford.