Intuit IDEAS FAQs

Participants receive a $5,000 grant upon successful completion of the program—a meaningful investment in their business growth.

• A full year of executive coaching from Zella Life, plus business advising from the National Urban League and community partners
• Free access to Intuit tools like QuickBooks, TurboTax, and Mailchimp, with hands-on guidance from Intuit experts
• Monthly workshops covering topics such as AI for small business, legal clinic, digital marketing, and sustainability 
• Ongoing learning through in-person events
• Networking opportunities with Intuit professionals and program alumni

• Mentoring or providing executive coaching
• Partnering as a sponsor or resource provider
• Volunteering at events
• Referring eligible entrepreneurs

Applications for the 2026 cohort will open soon. In the meantime, you can add your information to the interest form to receive updates and be notified when applications go live.

Intuit IDEAS, launched in Los Angeles and later expanded to Atlanta and Philadelphia, now operates across nine cities and includes a dedicated virtual veteran cohort. The program supports small business growth and efficiency through Intuit’s AI-driven tools, services, and expert guidance, combined with business coaching from the National Urban League and executive coaching from Zella Life. This expansion reflects Intuit’s ongoing effort to scale practical support for small businesses nationwide.

Expect 4–6 hours per week during onboarding (first 6–7 weeks) and 2–3 hours per week throughout the 12-month program for workshops, coaching, and business development.

The program is mainly virtual, with targeted in-person events depending on location and feasibility.