Follow-Me-Homes help us deeply understand customers, unlocking valuable insights and inspiring innovation in design.
Design thinking is in our DNA
Customer empathy
Go broad before narrowing
We believe true innovation happens in a culture where diversity of thought is celebrated and the best ideas can rise to the top.
Rapid experimentation
We base our decisions on actual customer behaviors. Experiments with customers help us discover the facts.
Design at Intuit
Discover what it's like to work for a design-first company where the customer is at the heart of all we do. Solving the most challenging financial problems requires a culture of innovation, a spirit of collaboration, and deep empathy for the customer experience. Learn more about how we cultivate design thinking across the company.
Hear from our designers
Natalie Harmon
Visual Designer, QuickBooks Online
Meet Natalie, a Visual Designer on our QuickBooks team. She shares her journey to become a designer and what makes Intuit's design culture unique.
Vivek Saigal
Sr. Visual Designer, QuickBooks Self-Employed
Vivek experienced a few interesting career twists and turns before landing a role as Sr. Visual Designer on Intuit's QuickBooks team. Watch his story to learn more about what it means to be a designer at Intuit.
The latest on our design thinking
Learn more about our team's thoughts on the latest and greatest design trends
Blog
TurboTax Live’s Approach to a Gender-Neutral Design System
A glimpse into Intuit TurboTax's inclusive design journey
Website
The Design Genome Project
Design 4 Delight (D4D) is at the core of innovation at Intuit. Our design team partnered with InVision to share how developing deep customer empathy leads to impactful experiences.
Blog
Delivering Consistent Animations with a Design System Library
Learn how our QuickBooks design team systematized animation code for the web
Article
Customer diversity plays important role for Intuit in product design
Intuit Director of Data Science Nhung Ho talks about the importance of diversity in data science with SiliconANGLE Media
Blog
Open Sourcing Design Systems CLI
Learn more about Design Systems CLI, an open source tool for developing, testing, and documenting JavaScript components.
