Design & user experience

Design & User Experience

Design for Delight (D4D) is the secret sauce that powers innovation at Intuit.


Design thinking is in our DNA

Customer empathy

Customer empathy

Follow-Me-Homes help us deeply understand customers, unlocking valuable insights and inspiring innovation in design.

Go broad before narrowing

Go broad before narrowing

We believe true innovation happens in a culture where diversity of thought is celebrated and the best ideas can rise to the top.

Rapid experimentation

Rapid experimentation

We base our decisions on actual customer behaviors. Experiments with customers help us discover the facts.

Design at Intuit

Discover what it's like to work for a design-first company where the customer is at the heart of all we do. Solving the most challenging financial problems requires a culture of innovation, a spirit of collaboration, and deep empathy for the customer experience. Learn more about how we cultivate design thinking across the company.

Content Design makes it clear

Intuit’s mission is to power prosperity around the world. For content designers, that means we simplify the complex world of tax and accounting and relay it in a familiar tone that builds confidence.

Hear from our designers

Natalie Harmon

Visual Designer, QuickBooks Online

Meet Natalie, a Visual Designer on our QuickBooks team. She shares her journey to become a designer and what makes Intuit's design culture unique.

Vivek Saigal

Sr. Visual Designer, QuickBooks Self-Employed

Vivek experienced a few interesting career twists and turns before landing a role as Sr. Visual Designer on Intuit's QuickBooks team. Watch his story to learn more about what it means to be a designer at Intuit.

The latest on our design thinking

Learn more about our team's thoughts on the latest and greatest design trends

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TurboTax Live’s Approach to a Gender-Neutral Design System

A glimpse into Intuit TurboTax's inclusive design journey

Inclusive Design
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The Design Genome Project

Design 4 Delight (D4D) is at the core of innovation at Intuit. Our design team partnered with InVision to share how developing deep customer empathy leads to impactful experiences.

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Delivering Consistent Animations with a Design System Library

Learn how our QuickBooks design team systematized animation code for the web

Design Animation
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Customer diversity plays important role for Intuit in product design

Intuit Director of Data Science Nhung Ho talks about the importance of diversity in data science with SiliconANGLE Media

Product Design Diversity
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Open Sourcing Design Systems CLI

Learn more about Design Systems CLI, an open source tool for developing, testing, and documenting JavaScript components.

Open Source Design Systems
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Explore design & UX careers at Intuit

Are you a designer who is ready to join a collaborative team of innovators? Take a look at our current job opportunities and find out how you can deliver amazing experiences to our 50 million customers around the globe.